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Retail Magazine Shows Decline In Sales In The Recent Years



NEW YORK - Magazines hope to find a good notable digital newsstand that’s currently swamping the market since their bricks-and-mortar retail shops are persisting to evaporate. While digital resources like the drop shipping magazine persist to soar in the digital world, the retail outlet in North America has significantly dropped.

The Magazine Information Network or MagNet is the institution that tracks sales of the magazine industry. Over the years, they have reported a huge loss of sales in the retail outlets that have once been prospering with magazine sales.

There are many reasons for the drop of sales. A huge factor that contributes to this huge decline on sales is the decision of many convenience stores to halt selling skin magazines. Convenience stores that sell magazines have considerably decreased, partly since many chose to get rid of magazines like Playboy, Hustler and Penthouse, according to the president-CEO of MagNet, Gil Brechtel.

"A lot of convenience stores no longer sell the 'men's sophisticates. It's really when they were popular or when they were selling men's sophisticates, their volume was enough that wholesalers could go to them and make a profit. When you eliminate men's sophisticates, probably 70% to 80% of their volume was removed and made everything less profitable for wholesalers," says Mr. Brechtel.

Other magazines continue to thrive as a result of monthly subscriptions that encompass the majority of most circulating magazines at the moment. On the other hand, newsstands are dependent on the impulse buying styles that can also result to subscription obligations and commitments.

So is it possible to slow or stop the declines?

"The other factor has been the economy," says Mr. Brechtel. "When the economy improves we will see a steadying of single-copy sales. I would think that there will probably be a continual decline, but perhaps not as quick as previously."

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